The Successful Marketing Plan.: a disciplined and comprehensive approach. (Record no. 3584)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00605nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140722b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071395212 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.H54 1990 |
| Item number | 6786 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hiebing, Roman G. |
| 245 ## - TITLE STATEMENT | |
| Title | The Successful Marketing Plan.: a disciplined and comprehensive approach. |
| Statement of responsibility, etc | Hiebing, Roman G. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi,544:pgs |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Successful Marketing Plan.: A Disciplined And Comprehensive Approach. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-- planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Embu | University of Embu | General Stacks | 22/07/2014 | HF 5415.H54 1990 | 6786 | 06/06/2022 | 22/07/2014 | Books |