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Marketing : the core

Kerin, Roger A.

Marketing : the core Roger A. Kerin - 2nd ed. - New York Mc Graw Hill 2007 - xxxiii, 425 p.

Includes bibliographical references and indexes

ISBN: 9780072999891

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 .K47 2007 / 6403

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