Marketing : the core (Record no. 9520)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170123b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072999891 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 .K47 2007 |
| Item number | 6403 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : the core |
| Statement of responsibility, etc | Roger A. Kerin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Mc Graw Hill |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 425 p. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | I. Hartley,S.W II. Rudelius William |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | University of Embu | University of Embu | General Stacks | 10/07/2014 | 1 | HF5415 .K47 2007 | 6403 | 05/03/2018 | 26/02/2018 | 10/07/2014 | Books | ||||
| Library of Congress Classification | University of Embu | University of Embu | General Stacks | 23/01/2017 | HF5415 .K47 2007 | 12964 | 23/01/2017 | 23/01/2017 | Books | |||||||
| Library of Congress Classification | University of Embu | University of Embu | General Stacks | 23/01/2017 | HF5415 .K47 2007 | 12965 | 23/01/2017 | 23/01/2017 | Books |