Basic Marketing : A Global-Managerial Approach Perreault, William D.
Series: McGraw-Hill/Irwin series in marketingPublication details: Boston McGraw-Hill 2005Edition: 14th edDescription: xli,793p. illISBN:- 0072525231
- HF5415.13 .M36 2005 9614
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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University of Embu General Stacks | HF5415.13 .M36 2005 (Browse shelf(Opens below)) | Available | 9614 |
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| HF 5415.13 .K68 2016 Marketing Management | HF 5415.13 .K68 2016 Marketing Management | HF 5415.13 .K68 2016 Marketing Management | HF5415.13 .M36 2005 Basic Marketing : A Global-Managerial Approach | HF 5415.13 .M36 2009 Basic Marketing: A Marketing Strategy Planning Approach | HF5415.13 .R26 1995 Business marketing strategies : a case, concept, and application | HF5415.13 .W54 2007 Marketing management |
Includes bibliographical references and index
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